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CORPORATE IMAGE MANAGEMENT STRATEGY FOR ENHANCED PROFITABILITY
Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitiv e business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public.
Course Fee
- Cutting Edge tuition, professionally delivered by our distinguished faculty members.
- Comprehensive Training Text
- Writing Materials
- Training Bag
- Tea/Coffee Break/lunch
- Group Photograph
- Training Certificate
- Branded T-Shirt and Cap
- A day study tour
Introduction To Topic
Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitiv e business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public. A company that mismanages or ignores its image is likely to encounter a variety of p roblems. "Reputation problems grow like weeds in a garden, but an efficient image corporate image management wins and also retains more customers which affect the profitability of the company positively.
Target Participant
Company Directors, Executive Assistants, Managers, Administrative Directors and Officers, Policy makers, Marketers, Customer relation officers, Public Relations Officers
Why You Should Attend
This training is designed to help managers recognize the importance of creating and maintaining a strong image, and that they also make employees aware of it. Corporate image begins within the office of the company's managers. It should be based on the development of good company policies, rather than on controlling the damage caused by bad company policies.
At the end of the training, participants will:
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• Learn what it entails to manage the corporate image of their companies
• Discover how important it is to enhance the profitability of their companies through effective corporate image management
• Learn the policies that should be made to keep a good corporate image of their companies
• Learn how to improve the social responsibilities of their companies to enhance their corporate image
• Learn to accelerate their product life cycle to boost the corporate image of their company
• Learn on how important it is to spread their market both internationally and locally to synergize their corporate image
Course Content
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Introduction to Corporate Image Management
Principles and Tools for Corporate Image Management
Imperatives of Corporate Image Management
Strategic Company Branding and other Image Management Issues
A Glimpse into Effective Customer Relation Services
Theories of Corporate Image Management
Image Management for Profitability
Corporate identity Management
Best Practices in Corporate Image Management