AGGRESSIVE MARKET PENETRATION STRATEGIES
It’s challenging to be a marketer in today’s fast-changing marketplace.
Course Fee
- Cutting Edge tuition, professionally delivered by our distinguished faculty members.
- Comprehensive Training Text
- Writing Materials
- Training Bag
- Tea/Coffee Break
- Lunch
- Group Photograph
- Training Certificate
- Branded T-Shirt and Cap
- A day study tour
Introduction To Topic
It’s challenging to be a marketer in today’s fast-changing marketplace. Even if you have excellent products or services, competition is fierce, building awareness is difficult, and cultivating loyal customers is tough. Marketing strategies include niche, growth and defensive strategies and these can only be implemented with an eye toward market penetration, development or diversification.
Target Participant
Directors, Product Managers, Sales and Marketing Staff, Business Development Managers, Executives who wish to interact more effectively with; distribution channels, optimize product and services, market penetration and consumer coverage
Why You Should Attend
This is fiver-day sales and marketing training on intense and offensive market drive. With speed, your sales and marketing team members will be able to
• Generate awareness for the company’s products
• Achieve visibility in trade and outlets – wholesalers and distributors, retailers
• Maximize volume delivery and achieve company’s objectives fast
• Grow market share for the brands.
At the end of the training, participants will:
- Have the ability to initiate more contacts and form strong relationships.
- Be able to qualify prospects by performing analysis on what, when, and under what conditions they will buy.
- Have ability to effectively apply sales literature, promotions, tactics and offers for specific new transactions with individual prospects.
- Be able to influence sales outlets by building value and encourage them to believe in the company’s brands.
- He able to influence sales outlets by building value and encourage them to believe in the company’s brands.
Course Content
- Personal Selling and Probing Skills
- Sales challenges and sales differentiators
- Iales challenges and sales differentiators
- Planning the Market Prospects
- Qualifying Customers - Criteria for Prioritizing
- Outlets Management
- Territory Management and Delineation.
- Route planning
- The Selling Process – Call Plans
- Relationship Management Competencies
- Profitable Negotiation and Rules of commercial negotiation